Browsing articles in "Creative Discontent"

Aesthetics

Dec 16, 2007   //   by Alida   //   Creative Discontent, Uncategorized  //  No Comments

I can remember being in kids’ choir when I was in elementary school, being the brat who would poke other kids when they weren’t doing things right.

(This morning, in church, the little kids sang a song, and there were a few of those kids, and it was just cute and fun to watch them.)

When I was in grade six, my friend Erin and I wrote a list of things in the choir that we thought needed to be changed. Stricter dress code, selected (talented) kids doing choreography, people who could sing on key doing the harmonies, more complicated choreography that looked more exciting than just hand actions.

Mom (who was the director) wasn’t too impressed with us, I don’t think, and there was definitely an aspect of snobbishness there, but looking back on that nearly 15 years later, I realize that was the beginning of the aspect of producing that we spend a lot of time on: developing a personal aesthetic. A big part of producing is knowing what you’re passionate about; what visuals and stories attract you; what makes you tick; what you want to invest your time, money, and professional reputation in; and so on. It’s developing the “Blink” effect (from Malcom Gladwell’s book “Blink”): being so secure in your expertise that you can make a split-second decision and trust your gut.

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