Alida’s fascination with theatre began almost as early as she could understand what storytelling was — she was the kid who wrote plays for her cousins and siblings to perform at family get-togethers (she always directed and starred, of course).  That was all it took — she started making theatre then, and has never stopped.

At some point, a career in the arts became an inevitable path, and throughout her teen years, Alida sought opportunities to learn more about the craft of theatre and the leadership skills that it encourages. She began developing plans for a start-up theatre company when she was in college, and once she graduated, that dream became a driving force in her career plans, even though she wasn’t actively pursuing her own business yet. Instead, she continued to seek training and experience, and she made an effort to work on shows that challenged her as an actor and director, and placed herself in managerial situations that stretched her and pushed her beyond her comfort zone.

In 2005, Alida moved to New York for a year, and while she was there, earned her Certificate in Arts Administration at New York University’s School of Continuing and Professional Studies and interned in the office of Roy Gabay, a Broadway producer and general manager. It was there that Alida realized that a crucial part of her artistic fulfillment comes in the form of producing—specifically, in the rewarding capacity of providing a space for other artists to work. The ability to be a source of support, income, training, physical space, and networking became continually more appealing, and the journey to become a knowledgeable, effective producer led her to California Institute of the Arts in 2007 to pursue her MFA in Producing.

Alida and her husband, Colin, founded Estuary Creative in 2010, and through that, have worked on a contract basis with many arts organizations in the Calgary area, in disciplines such as producing, consulting, theatrical design, and composition.  In 2011, she joined burnt thicket theatre as the Producing Director, a position which grew out of a contract as the Production Manager for the world premiere of She Has a Name.  This position includes work on both individual projects (such as the 2012 North American tour of She Has a Name) and ongoing operational and organizational support for the company as it continues to grow.

Selected production credits include the world premiere of She Has a Name (Production Manager, burnt thicket theatre), The Seagull, John Gabriel Borkman, and Waiting for Lefty (Producer, California Institute of the Arts), the 2009 Mayor’s Evening for Business and the Arts (Assistant Producer, Paradox Productions), the 2008 Canadian Badlands Passion Play (Production Manager), Halo (“Lizzie,” Fire Exit Theatre), and the world premiere of Under a Bridge, Along a River (Assistant Director, Fire Exit Theatre).  Alida has also worked as a consultant with companies such as Calgary Arts Development, DelTech Productions, and GroundWorks Integrated Arts Collective.  Alida holds an MFA in Producing from California Institute of the Arts, a Certificate in Arts Administration from NYU’s School of Continuing and Professional Studies, and a BAR in Theatre Arts from Rocky Mountain College.

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